Citrus-Lime reveals new deal with Chain Reaction Cycles

CRC’s new physical store to use Citrus-Lime technology
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Chain Reaction Cycles has signed up Citrus-Lime to provide Epos for the newly announced Belfast store.

The online bike retailer revealed it would be opening a new stand-alone physical outlet in March this year after rumours circulated in the trade.

The store, expected to be state of the art, will feature Citrus-Lime’s Supplier Integration Module, reportedly a key deciding factor in CRC’s choice of Epos provider.

Chain Reaction’s store will also include Citrus-Lime’s workshop module, allowing mechanics to keep in contact with customers through email, text and call log with updates and amendments to jobs. The workshop will automatically email and text customers when jobs are completed.

“We are looking forward to working with Citrus-Lime,” said CRC’s head of retail Jim Berkeley. “As a company they understand the cycle sector and have the tools to integrate with our business.”

CRC is the latest addition to Citrus-Lime’s portfolio in the cycle market. The EPOS firm’s new sales increased 50 per cent in the financial year ending April 2011, a sign of the company’s commitment to the cycle and outdoors sectors, said the firm.

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