Why sponsor a roundabout when your brand could enliven the fascia used by the Rollapaluza static-cycling crew? The London-based outfit, which takes its show around Europe, has launched a branding service for corporate clients.
Rollapaluza's Paul Churchill said: "We've always been able to brand our activity for customers and we can still deliver bespoke setups and incorporate our activity into exhibition and event stands. However, our new service offers standard branded items including a custom dial, banners and leaderboard to create a complete set-up cheaper than we have ever been able to offer before."
The first two organisations to take advantage of this service were the Royal British Legion with the London Poppy Race held in the City of London's Leadenhall Market, and the London Cycling Campaign's recruitment and awareness event at Spin London.