BikeBiz Bicycle and cycling retail news
We all know in this industry how difficult it is to cover overheads and hold margins. In recognising this, Corratec UK has listed consumer prices at no less than 50 percent mark-up, even if you are purchasing only one item, says New Zealander Frank Clavis of Corratec UK.
[On] our best seller in the range, FreeRide, the margins are even better on most models at 60 percent mark-up. No special deals, just level playing fields.
These bicycles offer above average margins, more bike for your money, equalling exceptional value.
As well as bikes a full rundown follows below Corratec UK is introducing a range of after-market Corratec ZZYZX range of components, clothing, tyres and tubes. ZZYZX was originally a US manufacturer of front shocks and other OE kit although was bought out last year by Corratec.
The UK company is designing a business to business (B2B) and business to consumer (B2C) website.
Corratec produce 300 bikes a day. The UK company will eventually hold stocks in this country although will be getting next day deliveries from Germany to begin with.
Corratec UKs Frank Clavis is a veteran track rider. His son has the Corratec agency in New Zealand. Clavis Senior says Corratec is the third biggest bike brand in Germany and is looking to become the second biggest soon.
25 IBD stockists are being sought, starting next week.
The Corratec range includes MTB, road and trekking models, with the Freeride MTB bikes selling for £447 for an Alivio equipped bike to £1259 for a full XTR model.
Tel: 01278 452650
e-mail: bikeuro@eurobell.co.uk
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SPECS
The information below was supplied by Corratec.
The range is a complete one and includes:
Rock Light full suspension mountain bikes
SuperBow hardtail mountain bikes (a professional range)
FreeRide hardtail mountain bikes (a best seller in the corratec family with high margins and high stock turnaround rates)
FatTire concept mountain bikes (an exotic from corratec fulfilling the demands of the MTB scene for extraordinary specifications, extreme deflections, overdimentional frame geometry with its unique design)
Trekking is well served with a three-tier range of models, which will meet the demands and sophistications of those customers who do not want entry level materials and components, but who appreciate quality, performance and comfort.
FreeRide Trekking suspension (a new full suspension concept which enables all influences of the transmission on the suspension to be removed). Lightweight with function and durability
Bow Trekking (a special kind of high value trekking model. Unrivalled in design, attractive in component range and price). All models include shock absorbing seat posts and adjustable stems for optimal riding comfort
FreeRide Trekking (the trekking line with an aggressive price. Unbeatable in the combination of design, price, components and retailer margins). Intelligent use of component groups with suspension forks, shock absorbing seat posts and adjustable stems
CROSS BIKES 700c
LightBow. Utilising the biometric bow system (a high performance lightweight bike with a high end specification for those who want outright performance with suspension fork)
FreeRide Cross. Biometric triangle system (geometry adapted to the human body with a high level of rigidity through small frame triangles which equates to lower loss of energy. Also highly specd with a rigid fork)
YOUNGBOW. The corratec Bow line for the young rider or the smaller stature person offering safety and enjoyment.
TeamBow Jnr. 24". A high specd 24" wheel MTB ideal for the smaller statured person. This model offers perfect geometry and high level components with suspension fork
TeenBow 24". The in-between MTB bike in two sizes with quality components
KidBow 20". The best specd junior mountain bike on the market
RACE. The corratec racing series for the committed road rider and those returning to the sport. High quality with classic Italian frame geometry. A choice of four frame weights and seven specifications.
