Mike Cotty's The Col Collective is a new online resource providing cyclists with the inspiration, education and support needed to reach the summit of the greatest mountain passes in the world.
"In Season One we've climbed over 115,000ft in the Alps, Dolomites and Pyrenees bringing you closer to nature and the unique beauty, character and challenge that each mountain has," said Cotty, a former marketing executive at Cannondale.
"We've also partnered with experts across every area of cycling - from equipment, nutrition, training, travel, maintenance and a whole lot more - creating a platform that will allow riders to not only learn from others but also get direct answers to the cycling questions that keep them awake at night."
Cotty added: “I’ve ridden in the mountains for years and every time I’m completely captivated by the experience. It’s as if the higher you climb, the mountain evolves to form a new world right before your eyes. Landscapes, wildlife, natural beauty.
"I wanted to try and bring the special moments of every climb to life in a unique way that hasn’t been seen before, and that are sometimes easy to miss as you pass on by, whilst also using my experience and industry relationships to form a resource that’s really interactive and focused on helping cyclists to experience the same feelings when they ride.