Cube Bikes: ‘the UK market has followed the US for too long’ - BikeBiz

Cube Bikes: ‘the UK market has followed the US for too long’

Manufacturer reveals details on ‘overwhelming’ expansion
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Cube Bikes has told BikeBiz that it has seen significant brand growth over the past three years.

UK account manager Dan White said: 
“The growth of Cube across Europe has been overwhelming over the last ten years, but the last three have just been incredible. The quality of the product, product design and recent test results are directly related to our performance."

White believes Cube's European heritage is a key reason behind the brands increasing popularity. He said: 

“So many riders want to be riding a different bike from the next guy on the roads and trails. Quite simply, we have forward thinking products with premium specs, designed and tested in the Alps by time-served passionate cyclists and German engineers. 

“The UK market has been geared towards the US for too long in my opinion. I know many journalists were stunned when they tested the [Cube] products.

“Obviously, we want to stay on top of our current growth. Chris Astle (UK South East account manager) and Moniek Rotmensen (internal UK account manager) joined our team in the second quarter of 2010 and we will need further recruitment in the near future.

"We prefer to market on a more local scale, such as the BikeBiz Industry Awards, and by supporting our dealers and supplying them with the material they need to sell bikes."

Click here for more on Cube Bikes.

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