And there was also good mainstream exposure for cycling last week in the Evening Standard's 16-page Cycle 2002 supplement.
Bizarrely, this feaures on the cover a dated Steve Behr shot of Brant Richards - or is it Zak Tempest? - chasing some pigeons in Been Bag shorts.
Much of the editorial inside the supplement was supplied by Steve Worland, so is technically spot-on.
The Evening Standard has a circulation of 500 000 per day.
Cycle 2002 now has 2300 'trade registrations'.
Bet you didn't know Been Bag used to make shorts for pigeons...