The doors opened this morning on trade day of Cycle Show 2010.
26,000 visitors are expected to attend over the course of the show - a record number for the event, now in its ninth year at Earls Court.
Over 170 exhibitors are at the 2010 show, which opens to consumers from tomorrow Firday October 8th and runs until Sunday. This year the organiser, Upper Street Events, has promised something for all, including a greater female focus and a variety of experts on hand to deliver a series of talks and seminars.
You can read more on what's at the show on the BikeBiz.com homepage, with a show review set to appear in the November issue.
There's also more on the event at www.cycleshow.co.uk.