Cycle Surgery’s 20th store is set to open in Shepherd's Bush, W12, the retailer has confirmed.
The new shop will be situated opposite the Westfield shopping centre – a key retail destination for Londoners and the surrounding areas.
The new store will cover 2,500 sq feet, with the ground level showroom displaying over 100 bikes, plus clothing, components and accessories. The store, which opens at the end of June, will also include a fully equipped workshop.
In a statement the retailer said: "Cycling continues to grow in the capital as more people become aware of the health and environmental benefits, along with the added convenience of using a bike on their daily commute.
"The new store will cater to everyone from commuters and local families to road racers and mountain bikers. Covering 2500 sq feet this exciting new specialist retail space will entice customers and enthusiasts from the local area and those visiting Westfield from further afield.
"The store will have all the elements cyclists have come to expect from CycleSurgery, and visitors will benefit from the expert technical advice of our experienced, knowledgeable staff – who, like the rest of the team at CycleSurgery, are all keen riders."
Cycle Surgery made it to the shortlist of last year's BikeBiz Awards. Lobbying for this year's awards has now opened.