Sports nutrition brand Maxim will sponsor the CyclePremier.com Metaltek road race team for the 2011 season, exclusive distributor Fisher Outdoor Leisure has announced.
Team director Rod Freeman said: "2011 is set to be an important season for everyone involved with the team. We only had seven fit riders for most of 2010 but this year we are far stronger in numbers and speed. The deal with Maxim is very much welcomed and the riders are genuinely impressed with the products both in terms of taste and performance.”
Marketing Executive for Maxim with Fisher Outdoor Adam Dayson added: “We’re really excited to be working with Rod and the CyclePremier.com Metaltek team for the 2011 season. Maxim has long been enjoyed by riders of all levels and we are sure that the team riders will appreciate such a high quality product as they gun for race glory this year."