BikeBiz Bicycle and cycling retail news
Cyclescheme has launched a revamped B2B website that, with the help of a substantial inventory of new tools, should assist retailers to generate and boost their sales via the scheme.
“From our trial pool of retailers we’ve seen a stunning conversion rate for those who have used the system to its full potential,” explained Cyclescheme’s Laurence Boon.
“The pilot, alongside five per cent of our stores, saw 35 per cent use the newly added tools, with five per cent of those following on to potential sales leads. Of those chased 77 per cent turned into sale for the store and this was a random pool of retailers, not our top vendors.”
One of many new tools on the site is a tutorial, which staff can complete to show the shop’s credentials as a certified store. But there’s now a strong incentive too, with partner store’s staff offered a zero commission deal, something which Cyclescheme hope will see staff become keen to learn more about the workings of Cycle to Work.
As part of their interaction with the new B2B, dealers can set up a shop profile, which at the very least will assist their stores Google rankings, but will also act as a point of reference for customers using the Cyclescheme website to find their nearest stockist. The pages are customisable, from address and images, to maps and brands stocked.
With the B2B upgrade still on going, Cyclescheme is encouraging its network of dealers to log on and familiarise themselves with the new dashboard. Stores may now redeem certificates on the home page, as well as check for opportunities with local businesses registered to Cyclescheme, apply to attend events alongside and see data on past transaction values, among other new features.
Also key to converting shop floor interest is the ability to calculate a customers savings on the spot via a new tool. The quote can then be emailed to the customer for their reference, leaving the retailer just a click or two away from a sale.
Cyclescheme is predicting it will have served half a million employees, via its network of 2,100 retailers, by the time the firm celebrates its tenth anniversary in February.
