BikeBiz Bicycle and cycling retail news
Cycle To Work facilitator Cyclescheme has launched a consumer-style magazine for distribution amongst participating retailers.
The print publication, dubbed Cycle Commuter, is designed to explain how a customer can best utilise the Cyclescheme service during purchase, demystifying the service. Other content includes reviews of current product, ranging from up-to-date complete bikes, to set sector coverage, as well as a variety of articles on cycling safely, competitions and an FAQ board.
Richard Grigsby, Cyclescheme’s MD, told BikeBiz: “We are printing an initial batch of 50,000 magazines. The 28-page mag is ‘handbag’ sized and will be distributed to all new Cyclescheme clients and also to existing clients – now numbering 6,500. The Cycle Commuter is aimed at the employee who is embarking on a Cycle To Work scheme and intends to raise awareness of the scheme and give information about popular bikes and accessories. The main drive is to ‘up’ the sales of safety equipment with each bike processed.”
Cycle Commuter will come out twice a year and the current edition is the Autumn/Winter version. The Spring/Summer edition will be out in April 2009.”
