The company has rebranded after 22 years, but the organisation's remit remains the same – its mantra being to remove the obstacles, barriers and apprehensions from the uptake of safe cycling.
And as it promotes its new name to the industry, Cycle-SOS has become Event Partner of the BikeBiz Awards.
"We've sponsored the event in order to increase our profile within the industry," said Paul Darlington of Cycle-SOS. "After almost a quarter of a century, with several hundred thousands of our contact cards in circulation and a contented band of compensated clients, we believe that we're quite well known to the grass roots for whom we've recovered literally millions of pounds, at no cost whatsoever to them."
Cycle-SOS joins Citrus Lime and FreeGo as Event Partners of the BikeBiz Awards 2010, plus Cube as Platinum Sponsor.
The BikeBiz Awards take place at 7.00pm on Wednesday October 6th at Sway Bar, Holborn, London. Tickets cost just £10 each – and for that you'll get three free drinks, a buffet, casino entertainment, networking opportunities and, of course, the chance to cheer on the award winners.
To book your tickets, simply contact Carly.Bailey@intentmedia.co.uk