Cycling.tv now has logged-in viewers from 90 countries but the bulk are from the US.
Simon Brydon, Cycling.tv's managing director said: "Having free to access live coverage of Kuurne-Brussel-Kuurne and then pleasing the majority of your audience with an American winning just shows our commitment to customer experience!"
Cycling.tv's bandwidth usage is sky-high.
"It's too hideous to even contemplate the terrabytes," Brydon told BikeBiz.com. [Warning:web-tech quote downloading now...]
"But we were able to sustain all our users, but we did drop the data rate on our top encode from 800 kbs to 400 kbs to ensure this for a time on Sunday afternoon. [Resuming normal service...] Our users said they couldn't give a monkies, just keep it coming."
The 33 000 viewers attracted to Cycling.tv over the weekend of February 26-27th would have been higher but content was blocked to viewers in Sweden, Denmark, Belgium, Holland and
Norway because of "copyright already having been sold to a local broadcaster," said Brydon.