BikeBiz quizzes Pete Muir, editor of Cyclist Magazine, which picked up two Cycling Media Awards last year for Magazine of the Year and Best Use of Photography…
As we look ahead to this year’s Cycling Media Awards on Thursday November 12th, BikeBiz speaks to some of last year’s winners. Today, we speak to Cyclist editor Pete Muir picking up the prestigious awards, his top tips for aspiring journalists and Cash In The Attic…
How did it feel to win a Cycling Media Award last year?
It was really exciting. As a relatively young brand it’s very satisfying to know we have made a big impact in a short time.
Why do you think it’s important to celebrate the achievements of the cycling media?
This is a boom time for the cycling industry, and it’s important that magazines and websites reflect the enthusiasm of those coming into the sport. We need to grow with our readers and always remain relevant. Awards help us to stay on top of our game.
Other than winning a CMA, what’s been your greatest to date?
Cyclist has won 12 awards since launching in 2012, from editorial awards for print and digital, to subscription and advertising awards. The greatest has to be this year’s PPA Award for Best Specialist Consumer Magazine – it’s the Oscars of the magazine world.
Which of your competitors do you admire, and why?
The cycling media has a wealth of high quality titles. I really like what Cycling Weekly has done with its redesign – it feels much sharper and more accessible than previously.
Who’s your favourite non-cycling writer?
Non-cycling writers? Do such people exist?
What’s the best press trip you’ve been on?
It would be unfair of me to single out any one (do you want me to get in trouble with my advertisers?). All press trips are equally brilliant.
What’s the best advice you’ve been given?
From the late Felix Dennis, chairman of Dennis Publishing: ‘Ignore all great ideas – they are ten a penny. Concentrate on great execution.’
And what advice would you give someone looking to work in the cycling media space?
Enjoy riding your bike. Enthusiasm for the subject counts for a lot.
If you weren’t in cycling media, what would you be doing?
Sitting in my pants watching Cash In The Attic.
Who would by your Cycling Media Legend?
Sean Kelly. Eurosport race coverage would be all the poorer without his dry observations and references to Ulrika GreenEdge.
The Cycling Media Awards take place on Thursday November 12th at the Islington Metalworks, London.
The nomination period is still open – you have until Friday September 4th to email firstname.lastname@example.org with your suggestions. You can nominate yourself, a colleague, your own personal favourite media or, if you're feeling generous, even a competitor.
The full list of categories can be found here.
A limited number of sponsorship opportunities are available. Simply contact Richard Setters via email@example.com to find out more.
The top 150 media execs will be invited along to the awards for free, but trade tickets are also available for £79 each. Find out more here.