The Football League, through its member clubs, will provide matchday sponsorships to local Road Safety teams and access to club logos and players to help reinforce road safety initiatives in their local communities.
Brian Mawhinney, Football League chairman, said:
"The Football League is delighted to enter into this new partnership with the Department for Transport and to play an important role in its ‘Think! Road Safety’ campaign. League clubs are at the hub of their local communities and we are please to be able to help deliver such a socially important message."
David Jamieson, Road Safety Minister, said:
"The Government is committed to continuing to improve safety on our roads and this sponsorship deal will enable us to get our road safety messages across to an even wider audience."