Dura Ace Di2 wins design award - BikeBiz

Dura Ace Di2 wins design award

Shimano’s electronic road racing components with 'Digital Integrated Intelligence' have won iF Award
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Dura Ace has won the iF Product Design Award 2009. This contest is one of the world's leading design competitions, organised by the International Forum Design in Hannover Germany, with a history of over 50 years.

This year 2,808 products from 39 countries were judged by experts. Shimano is a multiple past winner of sections of the competition.

The Dura Ace Di2 (7970 series) was awarded in the category 'Leisure/Lifestyle' category.

Dura Ace 7970 series will be available in the market from spring 2009.

The components consist of Dual Control Levers, electronically operated front and rear derailleurs and a battery kit.

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