Farrelly Atkinson has announced that Elain Curtin is to become the firm's commercial director.
Curtin's remit includes overseeing all contract publishing aspects of the business and the fast-growing, road-dedicated website road.cc.
In the ten months since the launch, the firm has built a website generating significant levels of traffic and user response, now claiming to be the UK's fastest growing road cycling website.
According to Curtin, the site's figures show tremendous growth since the launch in September 2008. In the last month, road.cc had 37,915 absolute unique users.