Endura teams up with new distributor for China - BikeBiz

Endura teams up with new distributor for China

The Scottish firm has announced a partnership with Iron Ore Co for Chinese distribution
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Scottish firm Endura has announced a new partnership with Iron Ore Co for distribution in China.

The Hong Kong based Iron Ore Co has more than 10 years of experience marketing and distributing high end sports cycling products in China, Hong Kong, and Taiwan. The company’s sales offices, warehouses and after sales service centers are spread over Shenzhen, Shanghai, Beijing, Dilan and Xiamen. Iron Ore Co currently distribute 22 high end bicycle brands such as Cervélo, BMC, Fox Suspension, and Enve Composites. 

David Pritchard, Sales Director for Endura, said: “China is a strongly growing market due to its cycling boom amongst other factors, and we aim to substantially increase our presence there. We were impressed by the reach of Iron Ore Co and the strategic approach their team take when it comes to brand building. Getting Iron Ore Co on board is a big step forward for us in building our brand in Asia, and we are looking forward to a fruitful partnership.” 

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