The role of international formula manager is a new one and reflects Euretco’s ambitions to expand throughout Europe.
Doornekamp will be responsible for all contacts between the head office of Euretco Tweewielers B.V. in Breda and the various Profile "the Bike Specialist" offices in other countries. She will also closely monitor international developments and gather policy-level information for the head office.
She comes from a marketing communication and product management background, having worked for Nespresso Nederland B.V. and Bloemenbureau Holland.