Eurobike distribution laces up with Swiss footwear brand - BikeBiz

Eurobike distribution laces up with Swiss footwear brand

Suplest shoe brand brought in to complement recent Hincapie clothing deal
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Distributor Eurobike will take stock of a brand new footwear brand from late February. Suplest, which is based in Berne, Switzerland, is still in its early years of trading, yet already has a well-rounded catalogue of footwear suited to road racing, triathlon and cross-country. The manufacturer also does a number of add-on accessories, such as Suplest branded socks and jerseys.

The rider-run firm caters largely to the high-end of the market and as such adopts plenty of technology and luxury materials such as a micro fibre that adapts to the foot.

Anatomic design is central to each shoe model and as such there are no unneeded pressure zones. Alloy buckles combined with Velcro strap adjustment give the rider comfort that’s easily adjustable. Carbon outsoles also feature on top-of-the-range models.

Meanwhile, the distributor is making plenty of progress with its own brand Moda, telling BikeBiz that next year the range will more than double to include 28 different models.

Director of sales Russ Masters told BikeBiz: “Something I’m particularly excited about at present is a new limited edition road bike that will be available to our dedicated dealers from the end of February. Just 300 of the limited edition Stretto model will be available and back orders are already coming in.

“Going into 2011, the Moda catalogue expands greatly and will eventually include a titanium build and two carbon triathlon models. These should be available from around September. What’s more, like our existing range, these are will all be hand-built in the UK.”

Two new staff members, James Ryan and James Watling, have also recently joined the distribution firm. For more on their stories, see page 46.

■ Eurobike: 01332 774796

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