Every little helps...

This morning, child trailers featured on an AOL.com 'interstitial' pop-up advert. This can only be a good thing.
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Mail order house The Great Little Trading Company today used AOL.com to advertise its catalogue and website. Prominent in the corner of the 'interstitial' ad (eg one of those pop-ups that you have to click to get rid of) was a sporty woman pulling a tot in a bright trailer.

Some sales may leak to the GLTC but the category gains a whole new audience (who may now seek the product in bike shops).

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