Fans will get closer to the action thanks to GoPro-Velon deal - BikeBiz

Fans will get closer to the action thanks to GoPro-Velon deal

Velon announces two year partnership with GoPro.
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Pro-cycling organisation Velon has entered into an exclusive two year partnership with GoPro. The new expanded deal will see Velon’s 11 teams capture on-bike race and behind-the-scenes footage using GoPro Hero4 Session cameras.

The deal continues Velon's momentum towards establishing long term stability for the teams and builds on the first multi-team partnership and content capture deal in the history of professional road cycling, that delivered a new window on the sport during the 2015 season with GoPro.

Velon CEO Graham Bartlett said: “This two year deal is helping us open up the world of professional cycling even further, creating more content and increasing behind the scenes accessibility. GoPro is the perfect partner to encourage more people into the sport. With their state of the art technology and top quality footage, we look forward to progressing the sport even further.”

Todd Ballard, Senior Director of Lifestyle Marketing for GoPro said: “We are very excited about our renewed partnership with Velon, which enables GoPro to continue bringing completely new insights to the sport of cycling. This year we’ll bring the fans even closer to their favorite athletes by telling the stories that move the sport – the stories you usually don’t get to see.”

One of Velon's key objectives has been to improve the fan experience at races. The deal sees a doubling of cameras so that Velon’s teams – whether it's the riders, the team bosses, mechanics or support crew – can capture even more compelling and revealing content, both on and off the bike.

Velon is a business venture formed by pro-cycling teams in 2014 to foster long term stability for its members and the sport. It is wholly owned and controlled equally by the 11 shareholding teams. Headquartered in the UK, the commercial organisation was founded by BMC Racing Team, Etixx - Quick-Step, Lampre-Merida, Lotto-Soudal, Orica GreenEDGE, Cannondale Pro Cycling Team, Team Giant-Alpecin, Team LottoNL - Jumbo Pro Cycling Team, Team Sky, Tinkoff, Trek-Segafredo.

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