Stephen Farrand joins Shift Active Media from Cyclingnews.com, where he was a member of the editorial and production team.
Before joining Cyclingnews, Farrand was based in Italy, where he worked as a freelance journalist with Bicycling AOL, Cycling Weekly, Cycle Sport and the Reuters news agency. He has reported on numerous editions of the Giro d’Italia, Tour de France and other major races around the world. He is a fluent Italian speaker and raced locally in Italy for several years before becoming a journalist.
Shift Active Media is a cycling-specific PR and communications agency, founded in 2010 by Simon Wear, former chief operating officer for Future Publishing.
Shift works for brands such as Colnago, Fi’zi:k, Rapha, FSA, Orange and Santini. Shift also handles the international marketing strategy for online retailer Wiggle.
Wear said: "As we continue to grow and focus on delivering the most innovative media communications for our clients, we will recruit best-in-class talent. Stephen brings a wealth of experience, with a thick contacts book and superb athlete access, and will complement our team with a focus on the professional racing circuit.”
Farrand said he was happy to be "working with many of the most prestigious brands in cycling.”