PCL Distribution of Hunstanton is the UK importer of Bottechia roadbikes, Peugeot cycles and the child-carrying Family Bike. It's an offshoot of Fat Birds Don't Fly, the Norfolk IBD operated by Richard and Elaine Bird.
Farrow said: "I learned a lot during my year at PCL and I plan to put this to good practise in my new role."
Greyville MD Alan Pritchard said: "I was sorry to see Bill leave and when I heard he was available again I had no hesitation in bringing him back on board to to develop this new area for us."
Once the North West vacancy is filled, Greyville will have an on-the-road sales staff of six.