Fisher Outdoors has appointed Adam Dayson to the role of marketing executive.
Based at the St. Albans headquarters, Dayson brings with him years of experience working with Britvic where he held the role of business development executive. Prior to this he worked as a student brand manager for Red Bull.
Adam has enjoyed a life long association with bikes, having ridden his first BMX competition at just two years old. Since then he has ridden and raced 4X and downhill mountain bikes, as well as continued his love for everything BMX and anything cycle related.
Fisher’s head of marketing, Julie Dommett said of Fisher’s marketing team: "Fisher is committed to delivering first class marketing communications and event experiences. We want to do what we can to help our customers in their day-to-day business of selling bikes and accessories.
"Adam’s appointment is the latest development in this ongoing commitment. There’s a huge amount of activity planned for the next 12 months – the future is looking very bright for our brands and our customers as a result."