BikeBiz Bicycle and cycling retail news
Fisher Outdoor Leisure’s Expo show runs this week until Wednesday (Feb 20th) at Sopwell House, St Albans.
To mark the occasion, the distributor has provided us with some key reasons to come along:
New Brands added to the Fisher portfolio
Expo 2013 will offer customers the opportunity to see a collection of brands that are new to Fisher this year. Be the first to see the ranges available from names including premium sports nutrition specialist Powerbar and American shoe giant DC. WD-40 will also be joining Fisher along with Vittoria Tyres and BMX components experts, Promax and Box. Learn more about the brands at Expo 2013.
New Products for 2013
U34 will be giving an exclusive ‘first look’ at the new Spring/Summer range of Bags and Clothing. Eastway is showing its complete collection of bikes prior to their launch to market in March. kansi has a sneak peek at the next generation of bikes exclusive for Expo visitors. LOOK is presenting its S -Track pedals to customers for the first time. Finally, see the latest offerings from SRAM, Yepp, Santini, DZR, Basil and more.
Famous faces from the cycling world.
Each year, Fisher invites prestigious names from the world of cycling to join Expo and this year promises to be no different, with World trials bike champion and YouTube sensation Martyn Ashton attending the show, talking about all things bike, including his Road Bike Party video. Ashton said: “I’m really excited about talking to everyone at the show and taking a look at all the merchandise on offer.”
Fisher will also be joined by Harriet Owen, Corrine Hall and Helen and Stefan Wyman from the Matrix Fitness Team sponsored by Santini who will be taking part in the Sunday Charity Bike Ride. Along with them, Expo also has Charline Joiner, a Commonwealth Silver Medalist who is set for Rio 2016, and Swedish Paris-Roubaix 2004 winner, Magnus Bäckstedt.
Seminars: New products and increase business knowledge
Fisher is hosting a list of useful seminars from both brands and business specialists at the show. Seminars from LOOK, Carrera and Powerbar will give guests an overview on product updates and news. Fisher also has experts joining it to offer free advice and support in business, including Santini talking on increasing sales through visual merchandising and Steve Cambridge from ClickUp will be offering free guidance on maximising traffic through Google Adwords. As a certified Google Adwords partner, his knowledge and understanding is invaluable and one not to miss, Fisher said.
Meet the people behind the brands
Some of the people behind SRAM, Santini and LOOK will be at the three day event, with each supplier available to chat at their stand for anyone looking to find out more.
Show opening times: Monday and Tuesday 10am-6pm | Wednesday 10am-5pm
