Fli Distribution has launched a new website in collaboration with Shopatron, introducing an online retail tool that redirects purchasing customers to Fli dealers.
Fli's Colin Williams told BikeBiz: "This benefits customers because they don't have to spend hours trawling the net or High Street trying to find stock, from our brands any longer. Click buy on any item and the order will be forwarded to our dealer list, and the closest one to them with stock will be given the order to fulfil, the customer can collect in store, or the order can be shipped to them.
"It benefits the dealers because customers get direct access to their stock with no need for price matching, advertising, or even a website. It simply rewards dealers for holding our ranges in stock."
Over the coming month, Fli will be adding 2012 O'Neal stock, plenty of fresh MTB goods, as well as Electric Visual's range of snow goggles.