BikeBiz Bicycle and cycling retail news
A bike firm, specialising in single speed and fixed gear bicycles, is launching two new services designed to help consumers build their ultimate bike.
Foffa Bikes’ ‘Mix Your Fix’ service allows the consumer to choose the type of frame, colours, patterns and accessories.
Foffa’s signature bike is the lightweight Prima single speed. Available as fixed or freewheel in a choice of seven colours, the Prima has over 20,000 possible combinations of designs, starting from £485.000.
Foffa is also offering frame customisation (‘Stick Your Fix’), working with designer Charlotte Maeva Perret, offering hardwearing stickers. Prices begin at £65 per frame.
Customers can take advantage of either service online or in the Foffa shop, close to London’s Tower Bridge.
The firm also offers a bike hire scheme. If a customer then decides to buy a bike the difference will be refunded towards the new purchase. An optional express service allows customers to watch the bike being built while they wait (with a complementary cup of coffee).
The shop is located at 11 Pinchin Street, London, E1 1SA.
http://foffabikes.com/
