Free beer? Interbike treats show folk to Oktoberfest party - BikeBiz

Free beer? Interbike treats show folk to Oktoberfest party

Sigma Sport gave away free plastic beer steins, LED spoke flasher necklaces were handed out by the Tirefly crew, and the Giant USA ramp team did backflips. And there was a loud band. All of this in the Imperial Palace's parking lot, with a backdrop of the famous hotels on the Strip....
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There's nothing to beat offering free beer when you want to attract a crowd. And when the show finished last night, most people trekked over to the Imperial Palace parking lot for the Oktoberfest party organised by Interbike, and sponsored by K2, Tireflys, Giant USA and Sigma Sport.

Show organiser Lance Camisasca (the US version of David Hyde) introduced the president of K2 who ditched any attempt at boring speech and peppered the air with the f-word instead. At this, most of Las Vegas would then have heard the band start up. Greg Koch and the Tone Controls were LOUD.

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