Freeagent and Reece Stay Strong - BikeBiz

Freeagent and Reece Stay Strong

Brand and distributor combine to back Stephen Murray Family Fund
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Freeagent and its UK importer Reece Cycles have got behind the Stephen Murray Fund with the release of 200 limited edition framesets.

The fast growing BMX brand has collaborated with the Stay Strong charity, which supports injured UK rider Stephen Murray, with the unique framesets – 30 of which will reach UK shores.

Backing the charity effort, Reece Cycles has cut its margin to support the fund too –giving the frames a competitive retail price – with all the profits of UK sales being ploughed back into the Stephen Murray Fund.

Freeagent is also supporting Stay Strong through donating royalties for every unit sold throughout the world to this cause.

World Freeagent team manager Dale Holmes said: “We are proud to be able to support our friend with this great offering through our brand, and Freeagent is excited to be linked with Stay Strong on this project.”

The limited edition frames sport simple, bold branding using Freeagent in the Stay Strong font and links the brands with overlayed logos and limited edition graphics.
The downtube logo placement is closer to the seat tube and the blue band on the seat tube is symbolic to the charity bracelet worn by fans and riders across the globe.

According to Freeagent, the frameset has been ridden to more pro podium finishes across the world in 2009 than any other brand in BMX racing.
Reece Cycles: 0121 622 0180

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