Future Publishing has launched TriRadar.com, a new site geared toward triathlete's and those interested in related product and fitness.
Complementing coverage in Future’s monthly Triathlon Plus, TriRadar.com will provide triathletes with regular news updates and kit reviews plus a wealth of training advice and resources – including race training schedules, event previews and plenty more. Future promises further developments for the site in coming months as it gears up for the UK’s 2011 triathlon season.
Katherine Raderecht, group publisher of Future’s cycling portfolio, said: “The launch of TriRadar.com complements our print coverage and further builds awareness of the Triathlon Plus magazine brand globally. Making our high quality content available online dramatically increases its reach and this has already proved attractive to several of our key commercial partners who have backed the launch. TriRadar.com will evolve and grow, working closely with the industry to offer a range of new functionality.”
Elizabeth Hufton, editor of Triathlon Plus and TriRadar.com, added: “We’re incredibly excited about the launch of the website and it’s been fantastic to get the backing of the industry. Our readers wanted somewhere they could discuss their training and get motivated, and there’s a huge opportunity to massively increase our audience by connecting with the global community of triathletes.”