BikeBiz Bicycle and cycling retail news
Giant Store Dublin has opened for business – Giant’s eleventh brand store – situated on Longmile Road, a main artery to the South West of the capital, within easy reach of the famous city.
The store – Giant’s first in the Republic of Ireland – occupies around 255m2 of retail space and hopes to position itself as an integral part of the local cycling community.
Located in the Cities’ EP Mooney Retail Centre, the store is close to the City Centre for commuters and the surrounding Leinster countryside for scenic riders. A full range of performance and lifestyle bikes is being stocked as well as a huge selection of Giant cycling gear. Featuring modern servicing facilities the store actively encourages consumers to try before they buy through a demo service and has a comfy seating area with Giant TV so customers can relax while they wait.
Independent bicycle dealer Darragh O’Dwyer saw the store as an opportunity to offer enthusiasts a Giant solution. He said: “We’re looking forward to representing the Giant brand in both Dublin and Ireland…and with the new stores amazing appeal it really promises a whole new bicycle retail experience – combining great product with our very enthusiastic and experienced team.”
Ian Beasant Managing Director of Giant UK added: “Our Giant brand stores focus on understanding the consumer needs as well as their cycling requirements ensuring the end user gets a guarantee of satisfaction from their bike. We feel the a Giant purchase doesn’t end with a just collecting a bike, it about being a part the cycling community and having a great cycling experiences… We believe Dublin is definitely ready for a brand store.”
Giant is planning more brand stores in key target locations, with discusions already being had with other independent partners.
Register for the BikeBiz News Digest at the registration page.
Follow BikeBiz on Twitter at @BikeBizOnline or ‘Like’ the BikeBiz Facebook page here.
