Giant pedal-powered hamster used in PR stunt - BikeBiz

Giant pedal-powered hamster used in PR stunt

Kwik Fit create 12-ft hamster out of fake fur and a tricycle.
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PR teams create so many lists of items abandoned in left-luggage offices and the like that it's hard to cut through the clutter but Kwik Fit managed it. And they did it with the help of a 12-ft pedal-powered hamster called Jaffa.

The real, and smaller, Jaffa was retrieved from a customer's glovebox by a Kwik Fit fitter, and the story was used in a TV ad. When a list of "lost items found by fitters" was made into a PR follow-up the idea was hatched to create a giant version of Jaffa, and to roll it out around some of London landmarks (next to a giant hamster wheel, perhaps?)

The company spent three months wrapping fur around a frame built around a tricycle. As you do.

Somebody should commercialise this thing – a hamster-trike would be a slow but safe way of riding to work, no more SMIDSY ...

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