Giant pumps £500k into two-year IBD investment scheme - BikeBiz

Giant pumps £500k into two-year IBD investment scheme

Giant UK is to launch the 'Giant Retail Partners' scheme at the David Hyde roadshows, starting 23rd September. This is a points-make-prizes loyalty programme whereby Giant dealers get 2 percent of turnover returned to be spent in an IBD-boosting catalogue of goods, ranging from ACT membership to exterior shop signs, and from pots of paint to plasma screens.
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The initiative needs to be signed-up for and IBDs have to commit to a minimum package of across-the-range bikes from Giant.

Whilst the Giant Retail Partner's catalogue features branded point of sale materials, Giant's sales and marketing director Ian Beasant is keen to stress GRP is not a Raleigh 5-star scheme or a Peugeot Premier programme, it's a flexible loyalty package that will save IBDs money and get them investing more in their own businesses.

The 2 percent turnover hand-back cannot be claimed as a cash discount.

GRP will be launched at the David Hyde roadshows with a Giant-branded exhibition stand featuring many of the products and services available in the GRP catalogue. As well as slatwall and unique bike stands, an IBD can spend the accrued GRP points on mechanic's training via Promech, or retail sales training via Colin Rees.

Beasant doesn't expect all Giant dealers to sign up for GRP but a hardcore group will see clear benefits, he says.

"We are investing in IBDs because we want to form strong partnerships so IBDs can invest more in their businesses and make them stronger businesses. This is a win-win situation. Good for Giant and good for dealers."

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