Giant-built MTB-inspired exercise bike to get US-based global PR treatment - BikeBiz

Giant-built MTB-inspired exercise bike to get US-based global PR treatment

Back in May, BikeBiz.com carried the first pix of the Trixter X-Bike, the MTB exercise bike endorsed by Missy Giove and marketed in the US by Rick Sutton, co-founder of the Sea Otter Classic. Trixter North America has now appointed bike-trade PR specialist Steve Boehmke of Chunky Fly Rite Enterprises to be the company's PR outfit with a European and US remit.
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X-Biking is billed as a "full body indoor cycling workout" and is "set to revolutionize the fitness industry."

Background info on the X-Bike can be found via the two links below.

Trixter North America has appointed CFEpr+ to implement a "global communications plan" for the Trixter X-Bike and X-Biking instructor training programme.

"I was floored by the potential of the X-Bike when Trixter's founder, Michael Rice, visited the mountain bike World Cup at Telluride, Colorado in 2001," said Steve Boehmke of CFEpr+.

Trixter North America is headed up by Rick Sutton, co-founder of the Sea Otter Classic. US cycle industry

veteran Alec Dinner is the national sales director. Former World Downhill Champion Missy Giove is on the management team as the Master X-Biking Instructor and Trainer.

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