Gocycle heads into Evans Cycles and John Lewis - BikeBiz

Gocycle heads into Evans Cycles and John Lewis

E-bike brand now available via 22 Evans shops and John Lewis' flagship Oxford Street store
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 Gocycle is significantly ramping up its retail profile following deals to be sold into a wider network of John Lewis and Evans Cycles stores.

The Karbon Kinetics brand moved into a limited number of Evans Cycles stores at the end of last year, but following a new agreement and increased demand is now set to appear in 22 stores from the chain – 60 per cent of the Evans Cycles retail footprint.

The specialist chain’s chief bike buyer Joel Natale said: “Gocycle has quickly created its own niche and after impressive initial sales, we’re delighted to be rolling it out to two-thirds of our stores.”

Having previously been available solely through its online retail portal, John Lewis is now set to bring Gocycle into its physical offering – including the flagship Oxford Street store.

Ben Rogers, John Lewis buyer, enthused: “Gocycle is recognised as a piece of cutting edge British innovation. We are delighted to be able to introduce this award-winning product to our customers both online at Johnlewis.com and in our flagship store in Oxford Street.”

Gocycle’s MSRP is £1,495 at Evans and John Lewis.

The brand is also available via the new-to-the-UK retail chain Best Buy.

Gocycle sales director Barney Craggs said: “It’s an exciting time in the electric bicycle market right now and we are thrilled to be partnering with leading retailers as Gocycle enters its next growth phase.

“Gocycle is a fantastic performance commuting alternative, and extending availability to millions more consumers nationwide is a key objective for our business. We see this as a significant step forwards.”

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