Football star David Beckham - famously branded 'Goldenballs' - has been pictured in California riding a bike without a helmet, much to the horror of cycle helmet compulsion charity, the Bicycle Helmet Initiative Trust.
This charity campaigns for cycle helmet compulsion for under 16 year olds.
BHIT chief executive Angela Lee told Metro.co.uk: 'It is particularly disappointing that David Beckham – one of the most influential role models for young people – has been pictured this week riding a bicycle without a helmet.
'This was a missed opportunity to show many children who are too ‘image conscious’ to wear bicycle helmets that they are an essential accessory for their safety.'
David Beckham's under 16-year-old children were wearing cycle helmets.