Halfords bolsters marketing with appointment - BikeBiz

Halfords bolsters marketing with appointment

Former Toys R Us and Superdrug marketing head joins retailer
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Gerry Murphy has been appointed group brand marketing director for Halfords.

From the start of 2011 Murphy will be responsible for developing and implementing marketing strategy across all channels for the retailer.

Previously, Murphy worked as marketing director at Superdrug – where he launched the company’s first transactional website – and also at Matalan, Toys R Us and other retail businesses.

"Gerry has an impressive track record in brand development with leading retail companies," said David Wild, Halfords CEO. "He also has considerable commercial experience and in depth knowledge of both on and offline channels. I am delighted to welcome him to Halfords as we deliver the next stage of our strategy for long term sustainable growth through our stores, at Halfords dot com and the national launch of our rebranded Halfords Autocentres.”

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