Halfords responds in the ‘Specialized war’

Paul Joyner, General Manager of cycles for Halfords, said:

"As the UK’s largest retailer of bikes, Halfords is committed to making the widest range available at competitive prices to our customers.

"Why should premium bike manufacturers try to operate a pricing cooperative by consistently refusing to deal with major multiples?

"We see no reason why we should not bring Specialized – or any other premium bike brand – to our customers."