Halfords responds in the 'Specialized war'

Confirming that the boxed Hardrock's and Rockhopper's on its website are part of a campaign to force high-end brands to play ball, Halfords has issued a combatitive statement regarding its spat with Specialized UK. Halfords also widens the offensive to include other premium brands...
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Paul Joyner, General Manager of cycles for Halfords, said:

"As the UK's largest retailer of bikes, Halfords is committed to making the widest range available at competitive prices to our customers.

"Why should premium bike manufacturers try to operate a pricing cooperative by consistently refusing to deal with major multiples?

"We see no reason why we should not bring Specialized – or any other premium bike brand - to our customers."

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Trek UK I Milton Keynes I Competitive Salary I Date Published Wednesday 20th March 2018