Giant UK commissioned bike-artist John Stuart Clark, aka Brick, to produce a series of ads featuring the 'Shop' characters from BicycleBusiness. This was to promote G-Day, the new package of IBD-friendly measures from the Nottingham company.
A 5ft11 cardboard cutout of Bill, the owner of Bill's Bikes, will be a prominent feature on the Giant stand.
John Stuart-Clark and Giant staffers have already booked photography sessions with the cardboard cutout.
On a photography note, there will be studio lights, a white backdrop and a digital SLR camera on the BicycleBusiness stand for anybody wanting in-situ product shots.