Heavyweight marketing campaign gets behind World Cup - BikeBiz

Heavyweight marketing campaign gets behind World Cup

Build-up begins in earnest for World Cup’s Yorkshire debut
Publish date:

Plans for the Shimano-presented 2010 UCI Mountain Bike Cross-Country World Cup are well underway, the organisers have told BikeBiz.

The UCI World Cup, which takes place Saturday April 24th to 25th, will benefit from an advertising print campaign in UK mountain bike press – which has already begun and a £50k PR campaign through regional press and radio. The 3,000-strong membership of British Cycling will also be marketed to via online.

Expo organiser Farrelly Atkinson (F-At) said: “Interest has been overwhelming, with the registration for exhibiting open for just 10 days. Over 30 companies have already committed their attendance.

“It's not often we have a World Cup in the UK, and it looks like Dalby Forest, already renowned as a mecca for quality off road cycling, is going to be packed full of teams and spectators. All of the big XC MTB teams will be racing to ensure they get their first points on their World Cup board.”

For information on exhibition space contact Elaine Curtin at dalbyexpo@britishcycling.org.uk.

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018