When Russell Merry of Hotwheels rang BikeBiz this morning, he could hardly contain his excitement. He had just signed on a deal that saw his company become the cycle and sports trade distributor of the Flick Trix finger bike.
The Flick Trix skateboard also diminutive has sold brilliantly since its introduction earlier this year. Up to 3 million have been sold in the UK alone.
Big things are expected of the bike too, hence Russells excitement.
The Trick Flix bikes are scaled down BMXes with working front and rear brakes, spoke and mag wheels as well as a tiny U-lock (which doubles as a stand) and a bite-sized spanner.
They come in a display box of 24 pieces and retail for £7.99 to £8.99 with trade price starting at £3.75 a piece. The bikes are logoed up with assorted brand names such as Mongoose, Redline, Hoffman, Diamond Back and Huffy.
To get your hands on some finger bikes email Hot Wheels at firstname.lastname@example.org or call 01202 425744.
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MORE NEWS FROM HOT WHEELS
At the Cycle & Leisure Show 2000, Hot Wheels will make their first entry into the kids bike market as they introduce 12 and 16 Mongoose-branded bikes with nylon monocoque frames.
Mongoose adult MTBs were available exclusively through Action Bikes in 1999. For 2000 the range which starts at £219 and tops out at £1525 will be available to all IBDs, and includes hybrids and comfort bikes as well as MTBs.
Hot Wheels will be unveiling a new dirt jumping bike at the spring trade show, the £200 Brawler. This is branded Mongoose but is UK-specific having been designed by Hot Wheels themselves.