Hotlines links up with Lynskey - BikeBiz

Hotlines links up with Lynskey

Firm snaps up performance titanium-only brand
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Titanium-only brand, Lynskey has joined the Hotlines stable of brands for 2009.

“We’re very excited about this relationship,” said Edward Ibbetson, HQ manager of Hotlines UK. “There is a strong demand for performance-oriented titanium bikes in our market and the Lynskey brand certainly meets this need.”

The brand started Litespeed in 1986 and later sold the business in 1999. The new company, Lynskey Performance Designs LLC, carries on its tradition of cutting edge innovation and styling.

“We are so very pleased to be a part of the Hotlines family,” states Mark Lynskey. “Over the years I have always enjoyed the cycling culture in the UK and am now honoured to have the opportunity to be a part of it with the Hotlines organisation.”

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