IceBike's two-storey showroom build is near complete and distributor Madison has put together this timelapse.
Making up around half of the total expo space, the build began on February 6th and is only just nearing completion.
If viewing on an iPhone, click here.
Keep an eye on BikeBiz today for a further brand announcement coming from Madison.
Registration for the February 23rd to 25th show is still live and sign up can be made here.