BikeBiz Bicycle and cycling retail news
IMG has taken on the Mirraco brand following its recent departure from Trek.
The brand, BMX icon Dave Mirra’s own creation, will be the distributor’s first complete bike offering.
Having spent two and a half years working alongside Trek, as well as exhibiting at last year’s Cycle Show, the brand is now firmly established in the UK. 120 dealers nationwide currently handle the Mirraco brand.
Paul Lonsdale, also formerly of Trek, has joined IMG. To ensure as little disruption to the continued success of the brand as possible, Lonsdale will continue his brand manager role with the Pagham distributor. Paul has been instrumental in building Mirraco sales to the current level and will be at the forefront of further growth.
IMG: 01243 268075
