IN THE SADDLE: James Ryan, Eurobike - BikeBiz

IN THE SADDLE: James Ryan, Eurobike

This month James Ryan, designer for Eurobike distribution, gets in the saddle...
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What bikes do you currently own?
I’m currently riding a Moda Canon Carbon XC Full Suspension and a Moda Legato Cross Bike. As well as these, I have an old Pace RC 250 Trial and a Cannondale F800, which is the first quality bike I bought back in 1997. And, for when I don’t feel like pedalling, a Kawasaki Versys.

Where’s your favourite place to cycle?
Worldwide, I would have to say Whistler (chairlifts are cool and I’m lazy). Within the UK, Llandegla gets my vote.

Tells us about your business background:
After university I got a temporary role at my local bike shop, (Samways Cycles in Derby) which turned into six years; three years in shop sales and then another three years as web manager. After leaving Samways I set myself up as a freelancer designer working for a number of cycle and non-cycle related companies in print, web and video promotion.

What do your day-to-day duties consist of in your position at Eurobike?
I have a number of roles at Eurobike UK. Primarily, I’m responsible for all of the print and web design work, including Moda bike’s branding, print and online material.

I’ve recently just finished designing the graphics for the new 2011 range and the new 2010 Interval and Sharp Tri models, which are now available. As well as this, I work with mags across the board for our brands, help with the day-to-day running of the office and also make a great cup of tea.

In your opinion, what’s the biggest possible rush achievable on a bike?

Personally, it’s got to be tight, super-fast singletrack. But I think riding on the edge of your ability in any discipline always gives you a bit of a rush – up until the point you run out of talent.

Tell us something we didn’t know about Eurobike’s business:

We have the American MTB Team Race mechanic hand-building our Moda bike range.

Finally, how can dealers looking to stock Eurobike’s brands get in touch?
If dealers are interested in stocking any of our brands then just give the office a call on 01332 774796, or email us at enquiries@eurobike.uk.com and we can arrange an appointment to come and see them.

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