Interbike appoints European sales agent - BikeBiz

Interbike appoints European sales agent

Uwe Weissflog, and his Stuttgart-based PR agency, inMotion, will sell booth space and provide "sales support and enhanced customer service for European manufacturers," said Lance Camisasca, Interbike's show director. Weissflog handles the PR for Dahon, Sigma, Velo and other bicycle trade brands.
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Weissflog will work closely with Interbike's US-based international account manager, Adam O'Brien.

"We are excited to have Uwe on our team," said Camisasca.

"His insight and experience in the global bicycle market will be a valuable addition for European manufacturers looking to grow their brands worldwide."

Weissflog has previously worked with Shimano and SRAM and created his own marketing/PR agency in 2002.

"The US consumer market is the largest in the world and offers great sales potential for international companies," said Weissflog.

"Presented with the opportunity, I am very honoured with the decision of Interbike to appoint my agency as their European sales representative."

Weissflog and inMotion join Interbike's other international agencies; Wheel Giant and CETRA of Taiwan, CLETC of China and the Italian Trade Commission, in helping international manufacturers conduct business with Interbike.

"Our goal is to make it as easy as possible for our international customers to do business with Interbike," said Camisasca.

Tel: +49 (0) 7141 913131


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