Interbike International Expo and Outdoor Demo, held in Las Vegas next month, has been touted as the 'strongest show yet'.
According to the show organisers, the event, which runs from Monday September 21st to Friday 25th, has attracted products and tech from every major component, bicycle and accessory manufacturer in the industry.
65 new exhibitors will attend the show, including electronics firm Sanyo. The firm’s business development manager for Sanyo North America Corporation said: "While Sanyo is exhibiting at Interbike for the first time, we are not newcomers to the cycling industry.
"Our first product was a bicycle lamp, and Interbike offers us the perfect stage to place our latest innovations in electric bike technology in front of top industry influencers and allow retailers and the media to ride the future."
Interbike show director Andy Tomkins added: "Interbike is shaping up to be one of our strongest shows yet. Just as in years past, attendees will have the opportunity to meet with all their key suppliers along with enjoying the camaradery and networking the show naturally provides.
"Regardless of individual sales and marketing strategies, manufacturers recognise the value of participating in the week-long industry event. We are looking forward to another successful show."