The Beetle is a neat take on the childrens' balance bike. The website says it all: LogBike.com.
In the 'really?' category is the DaBrim helmet sunshade. 360 degree shade, promises the maker which is optimistically offering a 5 percent discount on orders of 40 units.
The Free Air Company has an inflation unit for placing outside coffee shops, libraries and bike shops. It's not yet in production. Likely price: $200 per unit.
The Sport-iiiis is a heads-up display and audio add-on for sunglasses. It's ANT+ compatible and - via flashing LEDs - gets you 'in the zone' when accessing HRM, cadence, power and speed data.
Nova's powerful, three-LED front headlights feature Knog-like silicone covers and also attach with elastic bands. Good wattage and light-spread for $130. Nova founding partner Oscar Aguilera only decided to exhibit at Interbike a few days ago. He's looking for US and overseas distributors.
The Recon goggles feature a head-up display inside the lenses. There's no MTB-specific google but it's in the works.
Pivothead's video recording eyewear has enough battery power for two hours of filming and can take up to a 32GB micro SD card. The unit is recharged by USB. There's a whole ton of these sort of video-sunglasses available from Chinese manufacturers. Pivothead says their offering offers higher resolution and 14 different style/colour combinations.