Interbike's first Outdoor Demo East "a success" - BikeBiz

Interbike's first Outdoor Demo East "a success"

Extra two days of product demos, clinics and networking welcomed
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Interbike's first regional demo event has been welcomed by bicycle manufacturers, retailers and industry groups.

"In hosting our first regional demo-style event, we had great support from exhibitors and strong attendance from east coast retailers," said Andy Tompkins, Interbike's show director. "Whether I was visiting a seminar, checking the trails or chatting with exhibitors in the expo area, attendees were pleased to see that OutDoor Demo East shared the same energy, festival-type quality and bottom-line value the industry enjoys and appreciates at the OutDoor Demo in Nevada."

"Given the cost and time associated with taking an entire staff to Vegas for Interbike, I was pleased at the opportunity to attend OutDoor Demo East," said Lee Rogers, owner of Philadelphia-based Bicycle Therapy. "It was valuable for the staff to test product and then meet up immediately to share feedback with each other. Between the demos, clinics and industry party, Interbike identified the most important elements of a demo event and created a great package that my entire staff could participate in."

Preliminary figures indicate close to 700 retailers attended the inaugural event. The more than 60 exhibiting company's booths, product displays, demo products and staff stretched across more than 60,000 gross square-feet of exhibit space in Roger Williams Park.

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